Thus, you can imagine my reaction when encountering the following post on The Motley Fool Microsoft stock discussion board regarding the Zune 1.0:
"It's basically a doorstop now, possibly a paperweight."I would argue that this post displays a touching lack of... reality. Certainly, the Zune 1.0 has had lots of negative reviews, but I'm hopeful that my new purchase will prove to be more than a paperweight.
But I'm hardly an objective observer given my purchase of a Zune. In fact, I may be suffering from several cognitive biases, including post-purchase rationalization and optimism bias.
Disclosure: At time of posting, I owned shares of Microsoft (MSFT).
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