Saturday, October 6, 2007

Is my Microsoft Zune 1.0 a paperweight?

On Thursday, I succumbed to temptation and bought a first generation (1G) Zune from Microsoft. The siren call was great price -- a $99 special from woot -- and the knowledge that I could upgrade a 1G Zune to the latest 2G firmware. But given that I own a perfectly functional 5G iPod from Apple, I have to admit that my purchase was more technolust than rational action.

Thus, you can imagine my reaction when encountering the following post on The Motley Fool Microsoft stock discussion board regarding the Zune 1.0:
"It's basically a doorstop now, possibly a paperweight."
I would argue that this post displays a touching lack of... reality. Certainly, the Zune 1.0 has had lots of negative reviews, but I'm hopeful that my new purchase will prove to be more than a paperweight.

But I'm hardly an objective observer given my purchase of a Zune. In fact, I may be suffering from several cognitive biases, including post-purchase rationalization and optimism bias.

Disclosure: At time of posting, I owned shares of Microsoft (MSFT).

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